1. Make eye contact

​

2. Lead with vulnerability

​

3. Talk softly and carry a big stick : )

​

4. Minimize hand gestures

​

5. Self-deprecate (but do not self-lacerate)

​

6. Stay on message

​

7. Cross upstage then cheat toward the audience

​

8. Wear clothing with muted ("innocuous") colors

​

9. Make reference to "ethics" — but do not make reference to "morality"

​

10. Play to your strengths

​

And remember: you were once in the closet — you are already a talented liar